- Exploring the hidden gems of Western Wisconsin—curating unforgettable stays and sharing the places locals love most.
216 Broad Street · Prescott, Wisconsin
A Wisconsin market in downtown Prescott.
Wisconsin cheese, meats and favorites, plus retail and local collaborations, all under one roof on Broad Street. We're building it now, and we'd love for you to follow along.
Behind the fence
From the first swing of the excavator to opening day, we're sharing every step. Here are a few favorites.
Latest updates
The latest on construction, opening plans and what's ahead.
Work has started at 216 Broad Street. The old building is coming down to make way for The Collective, and we’ll be sharing the progress as it happens.
It’s official: the new building on Broad Street has a name. The Collective will bring a Wisconsin market, retail and local collaborations together in downtown Prescott, opening spring 2027.
Follow along
Find The Collective on Facebook for construction updates, sneak peeks and opening news.